Of course, any time you want to convey elegance, a cursive font will serve you well. We’ve already mentioned a few potential use cases but let’s take a moment to explore further when and where to use cursive fonts on your website. Though not written by hand, it imitates cursive handwriting which immediately creates associations in your mind with a personal touch. The use of a script typeface automatically adds a sense of style and sophistication to what you’re making. From wedding invitations to ads, script is no stranger to printed materials.
Script typefaces have been used in a variety of ways in the modern era. Likewise, calligraphy fonts can go heavy on the flourishes at times, obscuring the letters. For instance, Gaelic style script typefaces are blocky yet maintain elements of cursive on some occasions making it difficult to read. Of course, some script fonts are still rather illegible. They’re more casual and easier to read than both cursive handwriting and early examples of script typefaces. The script typefaces as we know them today found in printed materials and online were developed in the 20th century and are often a bit more relaxed than their predecessors. When replicated in digital format nowadays, brush script fonts mimic this lightweight style, which carries numerous imperfections and brushstrokes, lending it for use in anything that needs a personal or authentic touch. Whether modernising brands with meaning or crafting effective marketing campaigns, our amazing team is focused on delivering brand transformation while providing exceptional customer service.Įnjoyed this post? Check out our Colour Psychology series, where we explore how colour in branding is carefully chosen to influence us in our daily lives.See how Kinsta stacks up against the competition. A specialist brand agencyĪn award-winning branding agency, Threerooms has spent over 15 years making brands stronger and businesses more successful. If you want to find your font, get in touch for a chat. All Threerooms brands are created with carefully crafted logos and considered fonts. There are many things to consider with a font whether it be in your logo or your day to day use. Brands such as Kelloggs, Virgin Media, Coca-Cola and Kleenex all use script logo to aid their welcoming and friendly image. Many famous brands use the personal, authentic and human touch that script fonts emulate. It still remains a popular font choice for many applications. Whether they are traditional or modern, the script font still remains true to its signature and original foundations. This enhances the human feel in its lettering and adds a playful twist. Less technically correct to its predecessor, the modern brush font uses irregular characters. Its energetic stoke emulates handwriting with a thicker brush effect. The modern brush script uses the original signature script form as its base. Inspired by traditional handwriting and calligraphy, the script font has also influenced. Take a look at some examples of script fonts below. They are friendly and appealing and are often used on a variety of media and part of modern brand identities. They are frequently used for invitations and other decorative announcements.Ĭasual scripts: A modern take on the formal, the casual script has an informal and human touch to their form. Here I’ll explore the differences between the two.įormal scripts: These have an elegant and more traditional look. There are two categories for the script font, the Formal and the Casual. It’s signature connected loops, arcs and varied thickness gave the script font character. The Script font was influenced by intricate letterforms, created by writing masters like George Bickham. Joined letters created fluid and flowing forms which made writing faster. Back in the dayĪ style of penmanship, called Script, was a form of 17th-century handwriting created using a quill. We explain how fonts help us to process information and how they change perceptions. In this typography series, we understand what makes the selection of typography crucial.
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